In Progress: A New Logo

Hadi told me the other day that we needed a new logo. So I started brainstorming.. this is the latest result of the brainstorming (credit to my wife for having the head on the logo).. nothing final yet, but just want to share it with you guys. 🙂

If you notice I have the facebook-look logo as well. No, we’re not going to use that one. 🙂

In Progress: A New Logo
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71 Comments

  • Reply November 26, 2010

    .Sup

    I love the new logos! no.2 and no.3 are my favourites although no.3 would require changing the colour scheme once more, imo. Good stuff

  • Reply November 26, 2010

    Jose

    I prefer the current one.

  • Reply November 26, 2010

    .Sup

    maybe make one with capital H

  • Reply November 26, 2010

    Robert Lieu

    lol facebook logo. I like the fifth one since the sketchy font matches the head doodle.

  • Reply November 26, 2010

    wsoelivan

    I like the 4th one. B)

  • Reply November 26, 2010

    brandon

    Make the e an ear?

  • Reply November 26, 2010

    Mike

    Lol.. thanks for the comments guys.

    I'll try to brainstorm a little more. 🙂

  • Reply November 26, 2010

    Cortes

    sorry, but I dont like any of them ;-(
    Mike, I think you should study the issue of the logo much more in detail. This kind of things are important for the visibility in internet. I can't help much, but I know that for instance names/images of animals are remembered more for people, so business with these kind of names have more chances of being remembered. You should browse at a bookstore a good bunch of books on marketing to make an sound decision.

    • Reply November 26, 2010

      Mike

      Yea, thanks for the advice man. I know it's far from a mature logo. I guess there are a lot of homework left to do.

  • Reply November 27, 2010

    guest

    I like the 5th..

  • Reply November 30, 2010

    Davy

    I like the idea and it's a good start. I really enjoy your site and you share a lot of great reviews and lovely pictures with all of us audiophiles.

    I thought that perhaps I could contribute a design for you and contribute back to your site. Here's a logo I put together for ya. Hope you like it 🙂

    <img src="http://img24.imageshack.us/img24/2357/headfonialogo.jpg"&gt;

    In case it doesn't embed, here is the direct link: http://img24.imageshack.us/img24/2357/headfonialo

  • Reply November 30, 2010

    Davy

    Whoops! Sorry, the underline ran over the 'f'. It's fixed.

    <img src="http://img442.imageshack.us/img442/2357/headfonialogo.jpg"&gt;

  • Reply November 30, 2010

    denging

    i think the more 'iconic' thus a simple either logogram (logo) or logotype (typeface) would be perfect don't you think mike?

    • Reply November 30, 2010

      tingm

      You've got a point there. But it's also hard to come up with a simple and yet iconic logo.

  • Reply December 1, 2010

    Davy

    Ahh, I think I have something in mind. brb

  • Reply December 1, 2010

    Davy

    Alright, here's the original, but changed to all bw and the font adjusted slightly.

    <img src="http://img23.imageshack.us/img23/4623/headfonialogo1bw.png"&gt;

    Here is a completely new design, and a bit more iconic and graphic. This one probably has a bit more staying power.

    Illustartion/logo:
    <img src="http://img27.imageshack.us/img27/1066/illustrationver2.png"&gt;

    Here are some complete logo variations. Color can be changed if needed.
    <img src="http://img152.imageshack.us/img152/5002/headfonialogo2variation.png"&gt;

    I personally like 3, 6, 7 the best 🙂

    What do ya'll think?

    • Reply December 1, 2010

      Mike

      You're really good at this stuff aren't you? Let me try to get a screengrab and put the logos there to see how it looks in a layout. 😉

  • Reply December 1, 2010

    Mike

    Hi Dav,
    I applied the logos in a screenshot, and I think having color is a plus over grayscale. I also prefer the original face drawing over the second version. What do you think?

    <img src=http://headfonia.com/wp-content/uploads/2010/12/logo-applied-1.jpg>

    <img src=http://headfonia.com/wp-content/uploads/2010/12/logo-applied-2.jpg>

    <img src=http://headfonia.com/wp-content/uploads/2010/12/logo-applied-3.jpg>

  • Reply December 1, 2010

    denging

    i would say that there is an opportunity to us to play little bit on letter 'ea' or 'd' to say 'headphone related' (as the BIG IDEA) rather than point it out too literally ('too on the nose') with pictures/cartoon… don't you think guys?

    • Reply December 1, 2010

      Mike

      I see what you're saying. Perhaps you can put that idea into a sketch? 🙂

  • Reply December 1, 2010

    Jose

    Great designs davy! I personally like the one with the italic F (fixed one). I just realised, the LCD makes a perfect D, but that may be to tacky.

    • Reply December 1, 2010

      Jose

      Also, the font in the greyscale one is good, maybe use the same font design without the greyscale.

      • Reply December 1, 2010

        @JotaIGz

        Jose here. How do I post an image?

        • Reply December 1, 2010

          Mike

          <img src=http://headfonia.com/wp-content/uploads/2010/12/img_src_01.jpg>

  • Reply December 1, 2010

    Mike

    This is from Jose:

    <img src=http://headfonia.com/wp-content/uploads/2010/12/logo_by_jose_1.jpg>

  • Reply December 2, 2010

    Davy

    Thanks for the comments, guys 🙂

    Some additional variations with the bold outline in b/w and color illustration. B)
    <img src="http://img607.imageshack.us/img607/3360/headfonialogover1variat.png"&gt;

    And a few others I liked.
    <img src="http://img821.imageshack.us/img821/659/headfonialogover1variate.png"&gt;

  • Reply December 2, 2010

    Davy

    • Reply December 2, 2010

      Mike

      Dave,
      I think you're getting there, man. 😀

    • Reply December 2, 2010

      Mike

      Been looking at these last four variations, and I think the third one looks best. I especially like the black/white color. The fact that the white coloring starts on the letter "f" makes it easier for people to remember that the website is spelled HeadFonia, not HeadPhonia.

  • Reply December 2, 2010

    Mike

    Denging sent me an email explaining his thoughts..

    His approach starts with the idea that Headfonia as a website adds our own perspective on the audio gears. He also believes that a logotype (a logo purely based on type/font) has more strength and is more memorable over long periods of time. Some examples include: Coca Cola, McD, Dell, Lenovo, also Yahoo, Google, facebook, and so on.

    I think he has a point, but of course the difficulty is how to come up with a good looking logotype. And, on the other hand, I also like Dave's illustrations.

    Anyway, here is the logo that Denging sketched up.

    <img src=http://headfonia.com/wp-content/uploads/2010/12/logo_by_denging_1.png>

    • Reply December 2, 2010

      glac1er

      I personally think fonts and drawings are not mutually exclusive, but I do think it's best if the fonts are more memorable than the picture that goes with it, so people can actually remember the name of the company.

      A lot of company logos has variations that goes with a drawing, like the Coke bottle's silhouette. Remember Starbucks, NBA logo, Target, Kentucky Fried Chicken, Nike, Quaker Oats, Michelin, Puma, Rolex ? McD golden arches is also a font-drawing hybrid. Very clever I have to say, though its creator must be thinking that I'm over-analyzing it :D.

      • Reply January 22, 2011

        Matt

        doesn't look professional at all.

        • Reply January 22, 2011

          Mike

          I know. Thanks Matt

        • Reply January 22, 2011

          Mike

          I think Dave's is much better, but I can't seem to make his style of illustration blend with the overall design scheme of the page.

        • Reply January 22, 2011

          Mike

          Matt,I tried replying to your email but it got bounced.

          • Reply January 22, 2011

            Matt

            Hi Mike,
            Can you try my other email please? mate@mayer-graphics.com
            That works 100%. Comcast has a weird spam system and filters out many safe emails also.
            Thanks a lot,
            Matt

            • Reply January 22, 2011

              Mike

              Email re-sent.Thanks, Matt

              • Reply January 22, 2011

                Matt

                Thank you! Received it and replied back to you already.
                Thanks,
                Matt

  • Reply December 2, 2010

    Mike

    Just playing around with 3D as-per Denging's suggestion:

    <img src=http://headfonia.com/wp-content/uploads/2010/12/logo_by_mike_3d_1.png>

    • Reply December 2, 2010

      davy

      Hmmm, I think a 2d graphic look and feel will probably fit your site a little better. Keeping it simple, yet clean and modern (not overly done). Your website has a mature, smart and modern feel to it. Especially with the excellent photography…you truly have a talent for that. I love your work in that regards (the reviews are great too..hehe).

      Here are a couple samples of what I have in mind.
      <img src="http://img16.imageshack.us/img16/7312/johnniewalkerandboxeelo.jpg"&gt;

      I'll see what else I can put together for ya. I have a lot of ideas.

      • Reply December 2, 2010

        Mike

        Davy, can we talk on the phone?

        You can send me the phone number through this form http://headfonia.com/contact-us/ 🙂

        • Reply December 3, 2010

          davy

          Hmmm, I think a 2d graphic look and feel will probably fit your site a little better. Keeping it simple, yet clean and modern (not overly done). Your website has a mature, smart and modern feel to it. Especially with the excellent photography…you truly have a talent for that. I love your work in that regards (the reviews are great too..hehe).

          No problemo. It has been done 🙂

  • Reply December 2, 2010

    glac1er

    I love your drawings, Davy. And it keeps getting better 😀

    I will vote for the second one on the black/white and also the all-black third one with gradient looks cool.

    • Reply December 3, 2010

      @JotaIGz

      Very nice davy. I like more a combination between the more saturated face and the fonts on the 3rd one with a little more space between the letters.

      • Reply December 3, 2010

        @JotaIGz

        By the 3rd one I mean in the black/white set.

        • Reply December 3, 2010

          @JotaIGz

          Hmmm, on a second view the "A" on the 3rd is not right. The 1st one is better.

          • Reply December 3, 2010

            Mike

            This batch is definitely closer to a final logo.

            • Reply December 4, 2010

              davy

              Thanks Mike and JotaIGz for the comments. I'll tweak the changes to the 1st logo and add the saturated illustration to it. Good eye on catching that. I didn't think anyone would notice 🙂

            • Reply December 4, 2010

              davy

              Mike, did you get my number?

              • Reply December 6, 2010

                Mike

                I did not get your number, but I've sent you an email.

  • Reply December 3, 2010

    Pavel

    Your web site (good) deserves a good logo. Hire professional design firm or designer.

    • Reply December 3, 2010

      @JotaIGz

      I think he won't need that service as some of his readers are already making a great effort in helping with the logo.

    • Reply December 3, 2010

      Mike

      Thanks, Pavel. I've considered doing that too, but I think I'm liking Davy's design more and more. 🙂

  • Reply December 4, 2010

    Windsor

    I'm in the process of designing a new logo myself. If you feel it right to do so, there's a book called 'Logo Design Love,' by David Airey that's worth a look.
    P.S. This website has some truly great content.

    • Reply December 4, 2010

      Mike

      Thanks, Windsor. 🙂

  • Reply December 14, 2010

    @JotaIGz

    Any news on the logo?

    • Reply December 14, 2010

      Mike

      Me and Dave are discussing this directly through email. I think we don't want to rush things, so we can end up with something that can last a long time. Thanks for asking, though. 🙂

  • Reply December 27, 2010

    Brian S.

    Dudes, I am new to the site but I am an avid AV guy. I am getting lost in the design – it almost looks like California on the end. I like the first design with the guy "within" the text. This provide separation. The final design with the chiseled-chinned man looks quite a big smug – it reminds me of the singer for A-ha. I vote for the first design. The 3D stuff is also very 1980's. Good job, guys.

  • Reply May 31, 2011

    maj

    hi mike,
    just my two cents : what if the man with HP is placed on the letter ‘o’ in the word headfonia?
    great site – awesome review

    • Reply May 31, 2011

      Anonymous

      Hi Maj,
      Thanks for the input. I’ve stopped developing a logo for now. 🙂

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